Hello there! My name is Darren and I work in the marketing department of a large retailer. Recently, I was asked to put on an event which would feature the latest brands from out new product line. I had drawn up the guest list and found the ideal space when I suddenly realised I would need music and a video display. I had 24-hours to source the equipment and I was in a real panic. Thankfully, my friend brought along some equipment from his place of work and taught me how to set it up. I learnt an awful lot about audio and visual stuff that night.
Online marketing experts tend to agree on one thing – video is the next big thing. Of course, it almost goes without saying that you need an Internet presence if you are running any type of small business, and you have to make sure that it is a dynamic and constantly updated site, as well. You have to be very careful what you put on there and make sure that the content is interesting at least and viral, if possible. To enable you to achieve your objective, you simply have to focus on video. So the next question is how do you create this content and what type of video camera do you need for your purpose?
You Don't Need to Be Good at It
Much will depend on the type of business that you have, but you need to create some movies that showcase your product, your industry, your customers or all of the above. The good news is, you don't have to be an expert or a Hollywood movie producer, either.
Using a Static Camera
When choosing an entry-level camera for your video, you can use an upgraded static camera such as a DSLR. There are several things to bear in mind. Firstly, you need to determine what lenses you want. There are a wide variety and what kind you need will depend on where you're shooting and the complexity of the subject matter. You need to focus on your frame rate, or the number of frames per second. This allows you to speed up or slow down the footage, which is great for special effects.
It's likely that you will want your content to appear on the big volume sites such as Facebook or YouTube. They are particular when it comes to the actual size of the video, and so you will need to ensure your camera can provide those dimensions so that the content looks good on those platforms and not stretched in any way.
Do You Need a Camcorder?
Of course, you could choose to get a camcorder specifically for this work. When you move up to this level, there are an even greater variety of choices, but you also have to consider upgrades for sound or lighting, if you want to get the best out of them.
In some circumstances, perhaps it's best for you to consider renting a full specification video camera for the occasions when you want to create your online content. Have a word with your A/V supplier or a video camera hire business to see what options are available.Share